My wife wants to open a fitness center in our small town for women only but doesn't want to use a franchise. What are some of the pitfalls to watch for ? Who offers the best equipment and what type is best to use.
Associations may be a good avenue to explore. These organizations will address many of the thoughts, questions and concerns you'll inevitably have as well as many you haven't anticipated yet. See the source box for some relevant links.
Research, research, research – this cannot be stressed enough. Read as much as you can about the industry. Here are some book titles that are relevant:
* Gym Biz: Starting and Running Your Own Gym for Profit by Lou Ravelle
* Small Club Start-up: A Personal Trainer's Guide by Ron Fay
* The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business by Thomas Plummer
* Making Money in the Fitness Business by Thomas Plummer
I also posted links to some free articles in the source box.
Hope that helps! I wish you much success & happiness in all your ventures!