The Rise of the Juice Bar

by Fiona Rodgers
(California, USA)

Have you noticed the latest trend in the drinking habits of the general population?.

There seems to be a coffee establishment in almost every neighborhood you go to. Drinking coffee, tea and other similar beverages is obviously a very popular pastime for many. Going to a Starbucks, socializing with friends while drinking a shot of espresso or a cup of latte, can be a relaxing way to spend the afternoon.

However, if you look closely, you will likely notice that another type of drinking establishment is gaining widespread appeal too….The Juice Bar!.

In trendy Southern California, or wherever you may live, you will find a smoothie or juice bar. Like Starbucks, on any given time of the day you will find men, women and children, eagerly standing in line to place their orders at Juicy Ladies in Woodland Hills Cali and other local juice bars. However, instead of opting for a caffeine fix, you will hear orders placed for an Orange Dream Machine, or a Caribbean Passion with an Energy Boost!.

What’s going on here?

The Benefits of Juice are Catching On with Everyone!….juicing was once confined to the fringes of society. From earthy-smelling health food stores, to the infrequent vegetarian restaurant; juicing and fresh juice have emerged out into the open. People are hopping onto the healthy juice bandwagon.

Yuppiedom has taken notice. Now, you will find men and women, still dressed in their business attire, sitting at a bar to unwind after a long day of work. Rather than going for a stiff cocktail, they are choosing beverages of a variety that gives them a health kick instead!.

They may order a straight carrot juice cocktail. Or, go more exotic by trying a combination of all sorts of fruits and vegetables. A concoction might include the following: apple, beet, cabbage, celery, cranberry, cucumber, kale, lettuce, mango, papaya, parsley, pineapple, watermelon and wheatgrass.

Juice, say hello to the mainstream. The juice bar is here to stay!.

What Tastes Great to You?

Do you have a favorite smoothie juice concoction? Or, a super thirst quenching, energy boosting, fresh squeezed, healthy juice recipe or two of your own? Have you been juicing fresh fruits and vegetables for years now and know how to truly make an amazing, tasty and nutritious bar juice?.

Perhaps you desire to contribute to the growing health trend of smoothie juice bars. Why not make an impact and share your healthy creations with the world? Creating a juice bar at home for just family and friends, or establishing your own juice smoothie establishment can be more than just a dream for you.

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Updated: September 8, 2013 — 8:23 am

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