SURVIVING AS AN INDEPENDENT NATURAL foods store is not easy in
today’s highly competitive market. With the constant expansion of
supermarket-sized natural foods retailers such as Whole Foods and Wild
Oats, small mom-and-pop stores struggle to keep their strong customer
base. In addition to overcoming the seemingly impossible task of
price-matching multi-million dollar food retailers, finding a receptive
location is also a challenge. Everything Natural–located in Clarks
Summit, in the heart of Northeastern Pennsylvania This mountainous area of Pennsylvania includes the Pocono Mountains, the Endless Mountains and former anthracite coal mining cities and towns, including Carbondale, Scranton, Pittston, Wilkes-Barre, Nanticoke and Hazleton. U.S. Presidents Harry Truman and George W.