Bowflex BodyTower ™ Raises the Bar on Home Fitness

Vancouver, WA–(BUSINESS WIRE)–April 9, 2012—Nautilus, Inc. (NYSE: NLS) Bowflex ®, the expert in

at-home fitness equipment, adds to its popular line of home gyms and

cardio equipment with the release of a new strength machine: the Bowflex


weight workout

“Bowflex has never done anything like this before,” says Nathan Roe,

Director of Marketing. “The BodyTower uniquely focuses on strength

training through muscle stability using body weight. And, we’re doing it

at a value price point.”

The tower, designed with a wide base for stability, is the first

strength machine released in more than 5 years by Nautilus, Inc., and

features the innovative EZ-adjust horizontal bar. This moveable bar can

be secured into multiple slots along the tower to create 3x the

exercises of standard towers. This original feature lets the consumer

choose the intensity and variety of the workout to target legs, chest,

triceps and core muscles. Rather than require weighted plates or rods,

Nautilus created the tower to use body weight and muscle stability to

build strength.

“We wanted to incorporate the versatility of the Bowflex brand into a

‘body weight’ exercise tower,” adds Bryce Baker, BodyTower designer and

engineer. “The EZ-adjust bar takes an ordinary tower and turns it into a

truly new and more effective machine.” The tower also comes with

handgrips and sling straps to isolate abdominal muscles, and a mounted

workout placard that demonstrates 8 key exercises.

The BodyTower is available exclusively from online retail partners and

from www.bowflexcatalog.com.

For more information, visit: www.bowflexbodytower.com

Bowflex® and BodyTowerTM are trademarks of Nautilus, Inc.

About Nautilus, Inc.

Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a

global fitness products company providing innovative, quality solutions

to help people achieve a healthy lifestyle. With a brand portfolio

including Nautilus®, Bowflex®, Schwinn®,

Schwinn Fitness™ and Universal®, Nautilus markets innovative

fitness products through Direct and Retail channels. websites: www.nautilusinc.com,



and www.corebody.com.

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